Could the next $100 million business come from a marginalized neighborhood? Waze’s Di-Ann Eisnor and rapper Lupe Fiasco are sure of it.
It was in May 2014 that Di-Ann Eisnor met Lupe Fiasco. Eisnor is an executive at Google’s Waze, an angel investor, and a “neogeographer,” while Fiasco is a Grammy Award-winning rapper; the two were united as Henry Crown Fellows at the Aspen Institute. “We hit it off,” recalls Fiasco. Soon, they got to speaking about shared concerns: inequality in America, ghettoized neighborhoods, and the lack of diversity in the innovation economy.
